“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”

Edward R. Murrow, Director of the US Information Agency
“To be persuasive, we must be believable; to be believable, we must be credible; to be credible, we must be truthful.”
Edward R. Murrow, Director of the US Information Agency